We had a lecture on the initiative, s.k.i.p. She mainly just talked about how they used design as an innovation instead of a tool for money and process. The initiative was based around the issue of smacking. The initiative was based on the assumption that all parents did love their children but other reasons may cause them to act out. Through the use of empathy they found that they could find opportunities and get people to relate and help. Just reaching out and asking people to help, got people to go and volunteer for the cause. She found that going out and talking to people changed the perspective she initially had on her target audience. I think the lecture was relevant as it shows how important empathy is in design. Maybe the whole idea using design as a service somehow getting the audience to design your prototype to form new ideas that you couldn't have thought of.
In class we just developed our idea further. An issue we ran into last time was the whole idea that people would just walk past posters. We decided to maybe make the poster more interactive so that maybe people would look at the posters or atlas slightly longer than usual. The other component was an app to keep good habits of sleep. We thought of maybe the poster promoting it and also maybe social media (e.g. Facebook) may be a important component to get people to download the app (maybe through likes and recommendations). I did develop some app prototypes but I'm still thinking in terms of what content would be relevant or useful. I think we did develop our ideas a little more than last session but maybe using the importance of empathy, understanding how students would look at things or use things could be something to look into further.
No comments:
Post a Comment